"Portraiture is by far my most favourite genre of photography", says the Andrew Maidanik's, studio's owner and principal photographer.

Ever since I was a child I was fascinated by a portrait's magical power to capture the whole essence of the person in just one frame, one momentary lapse of time. With each portrait that I take, I always tell a story, conveying the charisma of my subject and capturing the mood of the moment. It is very important, if not crucial, to spend time with the subject prior to the portraiture photosession, to be able to create a portrait that depicts the true quintessence of the person.

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